Gap celebrate 40th anniversary with pop up store in Carnaby Street

Pharell Williams; new Bionic Gap Collection

Gap are celebrating their 40th anniversary of selling great fitting  jeans to the masses with the launch of a pop up store (1969 store) off Carnaby Street in London.

For 19 days and 69 hours (10 Sep – 5 Oct) the three-floor store on Kingly Court will showcase an extensive range of Gap’s iconic denim styles, specially produced in uniquely engineered washes. Strictly limited edition, only 69 pairs of each style will be available, each pair individually stamped and numbered.

To mark Gap’s anniversary, on the opening day only you will have the opportunity to purchase a limited edition pair of Gap (PRODUCT)REDTM rinsed jeans in your favourite Gap fit for £19.69, with half the profits from all jeans sold going towards the Global Fund to help eliminate AIDS in Africa. The 1969 store will also host the European launch of Pharrell Williams’ new Bionic Gap Collection.

Singer VV Brown will perform on the opening night (Thu 10 Sep, 8pm), kicking off a session of in store music sets from artists such as Taio Cruz (Fri 11 Sep, 6pm) and Mpho (Sat 19 Sep, 3pm).

For more information visit www.gap1969.com